Daily Copy Club

Goodbye, swipe file.

Hello, atomic
copywriting database.

The Vault is the first of its kind.

A database of world-class writing, spanning ad copy, webpage copy, and literature.

Everything is x-rayed and dissected to reveal what makes it all tick, down to the lowest possible level. Single-character granularity — hence, atomic.

Play around with this abbreviated excerpt to get a taste.

Excerpt image

"She didn't win gold" Ad

Brand: Daily Copy Club

She didn't win gold by watching others do it.

And no, she wasn't landing triple axels straight out of the womb either. For Olympic figure skater Alysa Liu, it took years and years of practice.

Countless reps of the basic waltz jump. Backwards crossovers. Landing position holds. Thousands and thousands of hours spent in raw repetition.

Thousands and thousands of hours of copying, in other words.

Which begs the question. If clear thinking and effective communication are so vital to our success: Why did we stop practicing?

Consider this an invitation to stop overcomplicating and start enjoying the power of monkey see, monkey do.

Join the club at dailycopyclub.com and see for yourself.

What will you achieve?
Notes

The structure:

  • Hook - describing the opposite.

  • Journey - bouncing off the opposite, painting Alysa's journey of consistent and repetitive practice -> copying.

  • Subversion hits with a record scratch moment. Why do we not do that? Which setups up...

  • Punchline: "Well in fact, you too can do this same kind of practice."

  • Call to action, steering the reader by telling them exactly what to do.

  • Hook-punchline sandwich: "It's up to you. But you too, can win and succeed."

  • Fun repetition with embellishment between "monkey see, monkey do" and "see for yourself" + "what will you achieve?"

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