Daily Copy Club
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“Can’t afford to make you wait” Ad

Brand: Avis

Revealed 0 of 15 devices — 2 free reveals left
Avis can’t afford to make you wait.

Or to tangle you up in forms, or not to have a new car like lively, super-torque Ford, clean and ready.

Why?

When you’re not the biggest in rent a cars, you have to try harder.

We do.

We’re only No. 2.
Notes

  • Perfect example of a negative spun into a positive.

  • A combo of carrot and stick: illustrating what other experiences look like while simultaneously promising the opposite.

  • The entirety of the ad is offering evidence that points towards the main seed being planted: “We have to try harder, and you benefit.”

  • Back-to-back setup-punchline couplets to finish off the ad.